Danny Javier

OPM

Who coined the term OPM?

Over the years, OPM has come to be defined as any original composition written by a Filipino. While I am unsure of who officially coined this definition, I do know the origins of the words "Original Pilipino Music".

Between 1976 and 1977, members of the renowned Apo Hiking Society—Jim, Boboy, and Danny—were enlisted by composer, musical director, and arranger Willie B. Cruz to assume executive and artistic roles at the newly established JEM Records.

During their tenure, Danny Javier conceived the idea of affixing a distinctive label to all records released and produced by JEM. Thus, the phrase "Original Pilipino Music" was emblazoned on the covers of their 45rpm singles and LPs, marking a significant departure from the standard fare of local releases.

Danny's intention was simple yet profound: to establish a recognizable seal of quality that would distinguish JEM's records from others flooding the market. Much like the seal of assurance provided by PARI (Philippine Association of the Recording Industry), which denoted adherence to certain standards of excellence, the inclusion of "OPM" served as an early indicator of a record's merit. This distinguishing mark would only appear on JEM records and not on other record labels.

At the time, the term "OPM" had not yet acquired the broader connotation it holds today. Its significance has since evolved, encompassing not only a marker of origin but also a symbol of national identity and cultural pride.

dANNY opm.mp4