The Economic Ripple Effect in Philippine Pop Music
MoneyManila Sound, a musical movement that emerged in the Philippines in 1974, was more than just a cultural phenomenon—it was a powerful economic catalyst. This innovative sound captivated audiences and sparked a significant transformation in the country's economy.
One of the most immediate and profound impacts of Manila Sound was on the recording industry. As the movement gained popularity, recording companies like Villar Records, Vicor Music Corporation, OctoArts, Dyna, WEA Records, Alpha Records, and many others experienced a surge in demand for Manila Sound artists and their music. These companies invested heavily in production and promotion, creating new revenue streams and expanding their operations. The success of Manila Sound records led to increased profits, benefiting the recording companies and contributing to broader economic growth.
Beyond the recording industry, the economic ripple effects of Manila Sound were felt across various sectors. The movement fueled demand for musical instruments, audio equipment, and other related products, boosting the retail industry. Additionally, the popularity of Manila Sound concerts and live performances created opportunities for venues, event organizers, and associated businesses.
However, the reach of Manila Sound's economic influence extended even further. The recording industry saw an influx of business as artists scrambled to capture the era's unique style, employing sound engineers, session musicians, singers, backup singers, music copyists and musical arrangers whose work was essential in shaping the distinctive identity of Manila Sound. Marketing and promotions teams, advertisers, and advertising agencies capitalized on the growing popularity of this music, creating campaigns that further amplified its reach. TV stations, too, benefited by featuring Manila Sound artists in their programs, driving viewer engagement and advertising revenue.
Even smaller sectors of society, such as jeepney drivers, barkers, record vendors, and the employees of record companies and recording studios—including janitors—saw the economic benefits. Raon became a bustling hub for music lovers purchasing the latest Manila Sound releases. The increased traffic to these areas not only boosted sales for record vendors but also provided more work for jeepney drivers and barkers, who thrived on the steady stream of passengers eager to get their hands on the latest music.
The ripple effect extended to the daily lives of those working behind the scenes. Session players and music production crew, for example, often took their lunch breaks at local eateries like Mang Tomas Lechon in San Juan (still remember Sprikitik?) or Goldilocks in Mandaluyong, bringing consistent business to these establishments. Even the studio runners, who fetched beer and cigarettes, and the person selling balot and chicharon who knew that late-night recording sessions would leave the musicians hungry, found steady income from their involvement with the Manila Sound movement.
Manila Sound's success meant more jobs, more sales, and more money circulating within the economy. This movement, created a new market, making music a lucrative business and ensuring that its economic ripple effects touched a wide array of people and industries